YOU&HER


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I had the honour of attending the you&her Vancouver launch. I also got to attend the Victoria launch (and James' band, LIIRA performed at it!) I've talked to you about you&her before but just incase you need a refresher..you&her is a lingerie company started by my friend Christina Norman. Years ago, Christina learned that girls in Africa were dropping out of school at the age of puberty. Basically girls start getting their periods and because of lack of pads and undies, they are forced to miss school. They soon get so far behind in their studies that they have to drop out of school altogether. These uneducated girls immediately are vulnerable and most find themselves in hard situations like getting taken advantage of, getting hiv, getting pregnant, etc. (You can read more on this issue here!)

So Christina learned all this and she did what sadly most of us wouldn't do; she decided do something about it. She (a wife and mother of 3!!!) drew up a business plan and figured out how to raise awareness and raise money to give these lovely African girls a future.

you&her sells top quality underwear made in Vancouver. The profits are used to provide undies for girls in Zambia. You buying a pair = pairs for African girls. It's a win-win situation people.

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So now that you know what you&her is, check out the launch! 

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I went over early to apply makeup on the models. Ok, to be honest, I was a little skeptical of a fashion show. BUT let me tell you, Christina and the ladies (Mahkeela & team) worked hard to make it tasteful. This was NOT Victoria Secret. They had real women covered in robes and pieces who were walking with a smile on their face. It wasn't sexualized, it was joyful. It was so refreshing to see.

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you&her founder, Christina Norman

Christina shared a beautiful speech to get our hearts on track with the vision followed by the auction. My friend generously gifted me (and James lols) the robe at the Victoria launch. If you can get your hands on it, dooo it. Every time I wear it, I feel like the most beautiful girl in the whole world.

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It was so nice to catch up with Vancouver friends. The night had such a charm to it.

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all photos by Katie Mills Photography

Now go and buy undies and help build a future for these girls in Africa!

xo,

s.s.β™₯